This video explains the principle of squash and stretch and helps to explain how the exaggeration of the face and other elements using the principle c an help to explain the story or the character's motivations. Speed, momentum, weight and mass are all highlighted by the use of squash and stretch. Animation uses it for texture too. This video explains how it is important not to change the overall volume of the object when it is elongated otherwise it ruins it. Flat should be wide too. Narrow should be long too. As something speeds up, it can have more squash and stretch but don't overdo it. This video helped me to understand the principle a lot.
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